Last Updated: 4 March 2026
Private GP London Direct LTD respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website or contact us to arrange a private GP appointment.
Private GP London Direct operates as a booking facilitator, helping individuals find and arrange appointments with independent private GP clinics in London. We do not provide medical treatment or healthcare services directly.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details below.
Telephone: 020 3051 7294
Email: info@privategplondondirect.co.uk
Address: 85 Tottenham Court Road, London W1T 4TQ
Who We Are
Private GP London Direct LTD is an online service that helps patients locate and book appointments with independent private GP clinics.
When you use our website or contact us to arrange an appointment, we may collect and process certain personal data in order to facilitate your booking and provide customer support.
For the purposes of UK data protection law, Private GP London Direct LTD acts as the data controller for the personal data collected through this website.
What Information We Collect
We may collect and process several types of personal information.
Contact Information
This may include:
• Name
• Email address
• Telephone number
Booking Information
When helping you arrange a private GP appointment, we may collect information such as:
• Preferred appointment date and time
• Location preferences
• Any information necessary to arrange an appointment with a private GP clinic
Technical Data
When you visit our website, certain technical information may also be collected automatically. This may include:
• IP address
• Browser type
• Device information
• Pages visited on our website
• Website usage data collected through cookies or analytics tools
Special Category Data
In some circumstances, you may voluntarily provide information relating to your health or medical concerns when requesting an appointment.
Health-related information is classified as special category data under UK data protection law. We only process this information where necessary to arrange an appointment with an appropriate clinic and typically where you have provided consent.
How We Use Your Information
We use personal data for several purposes.
Arranging GP Appointments
Your contact and booking information allows us to help schedule appointments with independent private GP clinics.
Communicating With You
We may use your contact details to:
• Confirm appointment requests
• Respond to enquiries
• Provide customer support
Improving Our Website and Services
Technical information helps us understand how visitors use our website so we can improve functionality and user experience.
Complying With Legal Obligations
In some situations, we may process personal data to comply with legal or regulatory obligations.
Sharing Your Information
In order to facilitate your booking, we may share your information with independent private GP clinics or healthcare providers who will deliver the medical service.
These clinics operate independently and are responsible for providing medical care and managing your treatment.
We may also share information with trusted service providers who assist us in operating our website and services, such as:
• Website hosting providers
• IT and security providers
• Analytics services
We only share personal data where necessary and ensure appropriate safeguards are in place.
We do not sell your personal data.
How We Store and Protect Your Data
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, loss, or disclosure.
Security measures may include:
• Secure website hosting
• Data access controls
• Secure communication systems
Although we take reasonable steps to protect your information, no method of online transmission can be guaranteed to be completely secure.
How Long We Keep Your Data
We only retain personal data for as long as necessary to fulfil the purposes for which it was collected.
For example:
• Booking enquiries may be retained for administrative and support purposes.
• Communications may be stored for record-keeping and compliance reasons.
When personal data is no longer required, it will be securely deleted or anonymised.
Your Data Protection Rights
Under UK data protection law, you have several important rights regarding your personal data.
These rights include the ability to:
Access Your Personal Data
You may request a copy of the personal information we hold about you.
Correct Inaccurate Information
If any information we hold about you is incorrect or incomplete, you may request that it be corrected.
Request Deletion
You may ask us to delete your personal data where there is no longer a legitimate reason for us to retain it.
Restrict Processing
You may request that we limit how your personal data is used in certain circumstances.
Data Portability
Where applicable, you may request a copy of your data in a portable format.
Object to Processing
You have the right to object to certain uses of your personal data.
To exercise any of these rights, please contact us using the details provided in this Privacy Policy.
Complaints
If you have concerns about how your personal data is handled, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), which is the UK’s data protection regulator.
Cookies
Our website may use cookies or similar technologies to improve functionality and analyse website traffic.
Cookies allow certain features of the website to work properly and help us understand how visitors interact with our pages.
You can control or disable cookies through your browser settings.
Further information is available in our Cookie Policy.
Third-Party Websites
Our website may contain links to external websites or healthcare providers.
We are not responsible for the privacy practices or content of third-party websites. We encourage users to review the privacy policies of any external websites they visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or best practices.
The latest version will always be published on this page, along with the date of the most recent update.
If you have any questions regarding this Privacy Policy or how we handle your personal data, please contact us using the details listed above.